Adults Go-To-Market Manager (Marketing, Hybrid, Copenhagen)

Job summary

This role focuses on developing and executing impactful marketing campaigns aimed at engaging the adult audience for a well-known brand. The position involves collaboration with various teams to ensure brand consistency and alignment with strategic goals while enhancing consumer engagement through membership integration.

Qualifications

• Proven experience in managing marketing campaigns, preferably in consumer-facing or entertainment sectors.
• Strong grasp of the Go-to-Market process from strategy development to execution.
• Experience in building and integrating membership programs across various channels.
• Ability to work collaboratively in cross-functional, international environments.
• Analytical skills for monitoring and optimizing campaign performance.
• Proficiency in English; additional languages are advantageous.

Responsibilities

• Collaborate with Go-To-Market leaders to create global campaigns based on consumer insights.
• Develop marketing plans for adult products, ensuring brand consistency.
• Implement shopper marketing strategies and coordinate omnichannel elements for a seamless consumer experience.
• Integrate membership programs into campaigns to enhance engagement and loyalty.
• Analyze campaign performance and consumer research to identify improvement opportunities.

Skills

• Strong marketing campaign management skills.
• Excellent collaboration and communication abilities.
• Analytical mindset for performance tracking and insights application.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Familiarity with marketing analytics tools and omnichannel marketing platforms is beneficial.